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Conversazione “La situazione del mercato pubblicitario in Cina ed in Italia"

Luogo: Aule unificate 010-011 - Università Cattolica del Sacro Cuore - Via Nirone, 15 - Milano

Data ed orario: 25 Giugno 2010 - ore 15:00

Intervengono:

- Li Guoqing, CAA SecretaryGeneral

- Paolo Duranti, Managing Director Nielsen Media Research

Introduce e modera:

- Prof. Edoardo Teodoro Brioschi, Presidente IAA –Italy Chapter

42° IAA World Congress Moscow, May 12nd - 14th 2010

DOWNLOAD THE FULL REPORT OF THE CONGRESS!

ABOUT THE IAA WORLD CONGRESS

Just about everywhere, the world is emerging from the most difficult business conditions experienced in decades. The global ad industry is also emerging, but it’s completely changing. And it’s never going to be the same! That’s why the International Advertising Association has assembled some of the best minds in the world to discuss the changes and consequences taking place. With so much going on – in media, in agencies, with advertisers, in creativity, in technology – and in so many markets we aim to bring clarity to the confusion.

The congress is being held behind the walls of The Kremlin, in the State Palace Congress Centre right at the heart of the government! Delegates will also enjoy a glittering program of evening events at The Ritz Carlton, a Gala Dinner at The Kremlin and a special performance at The Bolshoi Theatre!

Now is the perfect time to invest in attending the 2010 IAA World Congress. You need to be at the center of a converging industry and be a part of this dynamic and global industry conference. The IAA is assembling the must-attend event of the year. So the IAA, Russian Federation and City of Moscow cordially invite you to join them!

MAIN SPEAKERS

NIKESH ARORA

President, Global Sales Operations and Business Development, Google

Nikesh oversees all revenue and customer operations, as well as marketing and partnerships. Since joining Google in 2004, he has held several positions with the company. Most recently, he led Google's global direct sales operations.

JOANNE DAVIS

President, Joanne Davis Consulting

Joanne Davis founded Joanne Davis Consulting, Inc. in 2000 and became a shareholding partner and owner of SCAN International in 2006. The consulting firm specializes in agency search and compensation management and client agency optimization. Her clients include and have included the U.S. Department of Defense, Citigroup, Fidelity, Hess Energy, Pfizer, Johnson & Johnson, Intercontinental Hotels, Subway, Ford and IBM.

DARREN HUSTON

Corporate Vice President, Consumer and Online Business, Microsoft

Darren Huston is the Corporate Vice President of Microsoft's Consumer & Online (C&O) organization. C&O is responsible for Microsoft's global display and search advertising sales and marketing across Microsoft's consumer products including Windows, Windows phone, MSN, Windows Live, and Bing. C&O is represented by over 3,000 professionals in more than 40 countries around the world.

MAURICE LÉVY

Chairman & CEO, Publicis Groupe
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Maurice Lévy is Chairman and Chief Executive Officer of Publicis Groupe, one of the world’s largest advertising and communications organizations. Under his stewardship, Publicis Groupe has been transformed into a global powerhouse of top creative advertising and marketing agencies and is today a pioneer in digital and online communications.

MICHAEL MENDENHALL

Senior Vice President and Chief Marketing Officer, HP

Michael Mendenhall is senior vice president and chief marketing officer at HP, where he directs all aspects of the company’s corporate marketing operations globally. The organization oversees brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.

MARC PRITCHARD

Global Brand Building Officer
Global Marketing Officer, Procter & Gamble

Marc Pritchard is responsible for the brand building disciplines of the world's largest advertiser, Procter & Gamble (P&G). In his role as Global Brand Building Officer, Marc has responsibility for the areas of Brand External Relations, CMK (Consumer & Market Knowledge), Design, and Marketing.

IAA European Chapter Presidents Conference 2009

Luogo: Stresa (VB)

Data: 23 -24 Aprile 2009

L’annuale incontro dei Presidenti dei capitoli europei dell’International Advertising Association (IAA) è stato ospitato quest’anno dal Capitolo Italiano, che ha accolto, il 23 e 24 aprile, i rappresentanti nazionali a Stresa, sul Lago Maggiore.

Lo Scenario Internazionale della Pubblicità - 2009

Luogo: Milano

Data: 11 giugno 2009

IAA, International Advertising Association Italy Chapter, ha presentato, anche nel 2009, i dati sullo “Scenario Internazionale della Pubblicità” elaborati da Nielsen e illustrati da Paolo Duranti, Managing Director Nielsen Southern Europe.

Lo studio relativo all’anno 2009 fornisce un quadro di riferimento del mercato pubblicitario internazionale attraverso la disamina degli indicatori quantitativi unitamente alla collezione di informazioni relative alle principali evoluzioni e tendenze del mondo dei media. Seguono i principali trend.

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