42° IAA World Congress Moscow, May 12nd – 14th 2010
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ABOUT THE IAA WORLD CONGRESS
Just about everywhere, the world is emerging from the most difficult business conditions experienced in decades. The global ad industry is also emerging, but it’s completely changing. And it’s never going to be the same! That’s why the International Advertising Association has assembled some of the best minds in the world to discuss the changes and consequences taking place. With so much going on – in media, in agencies, with advertisers, in creativity, in technology – and in so many markets we aim to bring clarity to the confusion.
The congress is being held behind the walls of The Kremlin, in the State Palace Congress Centre right at the heart of the government! Delegates will also enjoy a glittering program of evening events at The Ritz Carlton, a Gala Dinner at The Kremlin and a special performance at The Bolshoi Theatre!
Now is the perfect time to invest in attending the 2010 IAA World Congress. You need to be at the center of a converging industry and be a part of this dynamic and global industry conference. The IAA is assembling the must-attend event of the year. So the IAA, Russian Federation and City of Moscow cordially invite you to join them!
MAIN SPEAKERS
NIKESH ARORA
President, Global Sales Operations and Business Development, Google
Nikesh oversees all revenue and customer operations, as well as marketing and partnerships. Since joining Google in 2004, he has held several positions with the company. Most recently, he led Google’s global direct sales operations.
JOANNE DAVIS
President, Joanne Davis Consulting
Joanne Davis founded Joanne Davis Consulting, Inc. in 2000 and became a shareholding partner and owner of SCAN International in 2006. The consulting firm specializes in agency search and compensation management and client agency optimization. Her clients include and have included the U.S. Department of Defense, Citigroup, Fidelity, Hess Energy, Pfizer, Johnson & Johnson, Intercontinental Hotels, Subway, Ford and IBM.
DARREN HUSTON
Corporate Vice President, Consumer and Online Business, Microsoft
Darren Huston is the Corporate Vice President of Microsoft’s Consumer & Online (C&O) organization. C&O is responsible for Microsoft’s global display and search advertising sales and marketing across Microsoft’s consumer products including Windows, Windows phone, MSN, Windows Live, and Bing. C&O is represented by over 3,000 professionals in more than 40 countries around the world.
MAURICE LÉVY
Chairman & CEO, Publicis Groupe
Maurice Lévy is Chairman and Chief Executive Officer of Publicis Groupe, one of the world’s largest advertising and communications organizations. Under his stewardship, Publicis Groupe has been transformed into a global powerhouse of top creative advertising and marketing agencies and is today a pioneer in digital and online communications.
MICHAEL MENDENHALL
Senior Vice President and Chief Marketing Officer, HP
Michael Mendenhall is senior vice president and chief marketing officer at HP, where he directs all aspects of the company’s corporate marketing operations globally. The organization oversees brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.
MARC PRITCHARD
Global Brand Building Officer
Global Marketing Officer, Procter & Gamble
Marc Pritchard is responsible for the brand building disciplines of the world’s largest advertiser, Procter & Gamble (P&G). In his role as Global Brand Building Officer, Marc has responsibility for the areas of Brand External Relations, CMK (Consumer & Market Knowledge), Design, and Marketing.